The Digital Marketing Manager is responsible for the design, implementation, and maintenance
or the agency’s digital marketing strategy in consultation with SNHS Executive Management.
Develops, maintains and monitors content for website, intranet, and social media platforms with
input from Program Directors. Is familiar with the EmpowOR software and its interface with the
agency’s website. Has working knowledge of Joomla, Drupal and Wordpress. Work is conducted with an awareness of, and sensitive to, the agency’s culture and impacts changes in a way that ensures end-user buy-in and engagement.
Received: Works under the direction of the Information Technology Director and general supervision of the Deputy Director.
Work with a web developer to design and maintain a new agency’s website and intranet.
Work with SNHS Executive Management and Program Directors to design content for the agency website, intranet, and social media platforms.
Explore new pathways for engagement of audiences to include staff, clients, partners, businesses, and other partners.
Reinforce the awareness of SNHS and our services to internal and external audiences; ensure that digital content is updated regularly and promotes the agency’s mission, vision, and services.
Facilitate website hosting and server maintenance.
Design and produce content for digital platforms including client vignettes and other video marketing tools.
Work with EmpowOR database to enable an ability for SNHS clients to apply for programming via the website.
Identify and recommend social media platforms that will best meet the needs of the agency. Make recommendations on implementation and settings of those platforms, such as whether or not to allow “follower” comments and “likes”, and if allowed to approve “follower” comments and content prior live posting on an ongoing and timely basis.
Define and develop Social Media Policies and Procedures that comply with individual program requirements and/or restrictions.
Stay current on all social media platforms and changes in target use based upon demographics and targeted audiences specific to Community Action, our clients, funding sources, public officials and the public.
Identify software to provide ease of use for scheduled updating of multiple social media platforms.
Define criteria, analytics, and tools to measure the effectiveness of multi-media outreach
Monitor and analyze social media content, feedback, and statistics in order to provide recommendations for continuous improvement or adjustments to increase effectiveness of social media outreach efforts.
Roll out social media policies and procedures to agency and assist staff that are maintaining individual program specific social media outreach efforts to become coordinated and compliant with agency-wide efforts.
Highly skilled, multitask and maintain a dynamic work in progress.
Team oriented, have the ability to adjust to changing procedures.
Maintain the professional boundaries with all current, past and prospective clients, and maintain the confidentiality of clients and staff, in accordance with SNHS policy and procedures manual.
Present professional and positive image as a representative of SNHS.
Responsible for having adequate knowledge of all SNHS programs to make referrals to other SNHS programs which are beneficial to the client and his/her family.
Perform other related duties as required.
Must possess a valid driver’s license and be able to travel when needed.
Abide by all SNHS Safety policies and procedures.
REQUIRED SKILLS AND ABILITIES:
Portray professional and welcoming demeanor
Excellent oral and written communication skills
Excellent organizational skills
Good work ethic
Excellent listening & problem solving skills
Demonstrable Public Relations skills
Commitment to confidentiality
Decision making and goal setting abilities
Open to change
Committed to working toward development of your management and leadership skills
Able to take direction and respond effectively to good supervision
Performs other related duties as assigned
EDUCATION AND/OR EXPERIENCE:
Minimum 4 years of College Education in Computer Science field. Experience in digital marketing and website development.
Experience will be considered in lieu of education.
Knowledge of social media platforms; Google Analytics; Drupal; Joomla; Wordpress; Microsoft Office Suite, and Adobe Creative Suite.
Experience creating website and social media content
Experience working with nonprofits
Knowledge digital ADA requirements.
Southern New Hampshire Services is an Equal Opportunity Employer